Custom Post Types, or completely custom?

Custom post types are an excellent way for this kind of a job.
I’d suggest reading the following info:

Custom Post Types (1) (2)

Taxonomies (1) (2)

Custom Meta Boxes (1) – I use this class all the time, or (2)

If you are new to Custom post types, an easy way to start would be playing around with Custom Post Types UI plugin and work your way up.

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