Difficult to create unique titles and meta description?

Is something missing in my theme?

Most likely. If you’re using WordPress 4.1, make sure there is no <title /> in your header.php and add the following to your functions.php:

add_theme_support( 'title-tag' );

Otherwise, make sure the title tag looks like:

<title><?php wp_title( '' ) ?></title>

You should also have <?php wp_head() ?> within your <head />, this allows WordPress & other plugins to kick out all sorts of stuff to function correctly.

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