If you are searching for a simple email subscription without a paid marketing service, then you can use Jetpack subscriptions. A good tutorial is explained in this page
http://www.wpbeginner.com/wp-tutorials/how-to-add-email-subscriptions-for-your-wordpress-blog/
Skip to the Jetpack section, Or you can also use a wordpress plugin for email subscriptions with more control over the newsletters and subscription using
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