How to redirect WooCommerce shop URL?

You can use woocommerce_return_to_shop_redirect filter to overwrite the redirection url.

add_filter( 'woocommerce_return_to_shop_redirect', "custom_woocommerce_return_to_shop_redirect" ,20 );
function custom_woocommerce_return_to_shop_redirect(){
   return site_url()."shop/all/";
}