This would run a find-and-replace on displaying the title and content field:
function wpse_406537_search_replace( $content ) {
$company_name="The Company";
$company_name_regex = preg_quote( $company_name, "https://wordpress.stackexchange.com/" );
// Best-guess attempt at replacing company name that doesn't yet have ™️
// e.g. The Company[space]
// e.g. The Company.
// e.g. The Company,
// e.g. The Company[end of string]
$content = preg_replace(
"/$company_name_regex( |\.|,|\$)/i",
"$company_name™️",
$content
);
return $content;
}
add_filter( 'the_content', 'wpse_406537_search_replace' );
add_filter( 'the_title', 'wpse_406537_search_replace' );
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