This slide-out panel for picking a widget or nav menu item to add is specific to the implementations of Widgets and Nav Menus in the Customizer. There is no generic facility for adding this UI feature, so I suggest looking at Core to look at how it is implemented there to copy into your plugin. For nav menus, see the AvailableMenuItemsPanelView
JS and the corresponding CSS:
https://core.trac.wordpress.org/browser/tags/4.4.1/src/wp-admin/js/customize-nav-menus.js#L92
https://core.trac.wordpress.org/browser/tags/4.4.1/src/wp-admin/css/customize-nav-menus.css#L557
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