URL Rewrite + Page + Custom Post Type = Unusual Redirect
You should try setting ‘slug’ ( in the ‘rewrite’ parameter/option) to ‘our-firm/shareholders’, just like the structure you have set in the add_rewrite_rule() function. The first parameter of add_rewrite_rule() and the ‘rewrite’ setting of the custom post type must be equal in order to get the rewritting actually working. So, in case you choose coding the … Read more