Copying the theme style files and images to duplicate the website but with a difference

You should have created a child theme and made changes from it.
WordPress child themes

As you made the direct change to the theme, the only way to pass these changes on to the purchased theme is by copying and pasting.

If the licensed theme is exactly the same as the unlicensed theme (files, code) You only need to replace the files with the ones you changed. However, I believe that there are differences.

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