Embed plugin into Custom Page Template

I think you need something 

is_page()

to output the page content:

<?php if ( have_posts() ) : while ( have_posts() ) : the_post(); ?>
<?php the_content(); ?>
<?php endwhile; else: ?>
<p><?php _e('Sorry, no posts matched your criteria.'); ?></p>
<?php endif; ?>

further reading about shortcodes
http://wp.smashingmagazine.com/2012/05/01/wordpress-shortcodes-complete-guide/

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