IF statement not working – Any suggestions?

ANSWER

$_COOKIE["tier_advance"] !== "$count")

Note the quotations on the variable. Cookies are saved as strings, therefore without the quotations it was ringing true.

Thanks to @mozboz for cleaning it up and making this more apparent for me.

Hata!: SQLSTATE[HY000] [1045] Access denied for user 'divattrend_liink'@'localhost' (using password: YES)