You should be able to create a role for your wholesalers and then toggle price based on membership in that role, or limit access to certain “Pages” to members of that role. That is going to be much easier than multiple linked sites.
Your question is lacking detail and code (which might be closed source in this case anyway), so it is hard to be more specific but maybe that will get you started. Edit the question with more detail and I will revisit this.
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