is_product_category(‘Services’) not working

You can use below code to hide add to cart & price for WooCommerce products in the ‘Services’ category.

// Specific product category archive and shop pages
add_action( 'woocommerce_after_shop_loop_item_title', 'hide_loop_product_prices', 1 );
function hide_loop_product_prices(){
    global $product;
    if (! is_user_logged_in()) {

        if(  is_product_category('services') || has_term( 'services', 'product_cat', $product->get_id() ) ){
            // Hide prices
            remove_action('woocommerce_after_shop_loop_item_title', 'woocommerce_template_loop_price', 10 );
            // Hide add-to-cart button
            remove_action('woocommerce_after_shop_loop_item','woocommerce_template_loop_add_to_cart', 10 );

            add_action( 'woocommerce_single_product_summary', 'insight_print_register_to_see', 31 );
            add_action( 'woocommerce_after_shop_loop_item', 'insight_print_register_to_see', 99 );
       }
       else
       {
            add_action( 'woocommerce_after_shop_loop_item', 'woocommerce_template_loop_add_to_cart', 10 );
            add_action('woocommerce_after_shop_loop_item_title', 'woocommerce_template_loop_price', 10 );

            remove_action('woocommerce_single_product_summary', 'insight_print_register_to_see', 31);
remove_action('woocommerce_after_shop_loop_item','insight_print_register_to_see', 99 );
       }
    }
}

// Single product pages
add_action( 'woocommerce_single_product_summary', 'hide_single_product_prices', 1 );
function hide_single_product_prices(){
    global $product;
    if (! is_user_logged_in()) {
        if(is_product_category('services') || has_term( 'services', 'product_cat', $product->get_id() ) ):

            // Hide prices
            remove_action('woocommerce_single_product_summary', 'woocommerce_template_single_price', 10 );
            // Hide add-to-cart button, quantity buttons (and attributes dorpdowns for variable products)
            if( ! $product->is_type('variable') ){
                remove_action('woocommerce_single_product_summary','woocommerce_template_single_add_to_cart', 30 );
            } else {
                remove_action( 'woocommerce_single_variation', 'woocommerce_single_variation_add_to_cart_button', 20 );
            }
            add_action( 'woocommerce_single_product_summary', 'insight_print_register_to_see', 31 );

        endif;
    }
}

function insight_print_register_to_see() {
    echo '<a href="' . get_permalink(wc_get_page_id('myaccount')) . '">' . __('Login/Register to see Price', 'theme_name') . '</a>';
}

i have tested this code and working fine for me. let me know if this works for you.