It looks like you are creating an HTML form that allows you to interact with the user. This form would collect an email address and upon successul retrieval it would allow a file downlowd.
For forms, your best bet is to install a forms plugin. A very good form plugin that is easy to use is Contact Form 7.
What you have to do is create a page via WP-Admin area, then create a Contat Form 7 add-on, and embed it in your page.
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