Parse Shortcodes in Theme’s Custom Field?

You can use the do_shortcode() function. do_shortcode(‘[your-shortcode option1=foo option2=bar]’); Or in your case: $price = get_post_meta($post->ID, ‘_price’, true); #Dynamically generate the plugin shortcode $new_price = do_shortcode(“[plugin-shortcode price=$price]”); Hope this helps you out!