It looks like the file you downloaded, versionpress-master.zip
, isn’t structured like a WordPress plugin. When I unzip versionpress-master.zip
, the plugin looks like it’s in the directory plugins/versionpress
. You’ll need to copy that directory and all its contents to your site’s plugin directory (usually wp-content/plugins
).
Edited to add: The official site’s installation instructions indicate that you should download the plugin zip file from their site, not from GitHub.
Edited again to add: The plugin is no longer being developed and does not support WordPress 5.x/Gutenberg.