WP native function get_queried_object() can help you to get an ID of a currently displayed term.
WooCommerce then includes this handy function: woocommerce_get_term_top_most_parent() (originated here on WPSE btw,) that will get it’s top-level parent term.
I haven’t tested the following code but it should provide a good starting point:
if ( 'wedgwood' == woocommerce_get_term_top_most_parent( get_queried_object()->term_id )->slug ) {
// your code-fu here ...
}
Regarding the template redirect part of your question – take a look at:
Creating a default Custom Post Template that a Theme can override
Reference:
-
WP Codex: get_queried_object()
-
Woo Docs: woocommerce_get_term_top_most_parent()
-
WPSE: Get the the top-level parent of a custom taxonomy term
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