Add jQuery function to media button

Where are you attaching this listener:

$('#fluffyRabbit').live('click',function() { alert('o hai!'); });

I suppose that if you attach within a

$(document).ready(function(){ 
    //attach here 
    $('#fluffyRabbit').live('click',function() { alert('o hai!'); });
}; 

that would do the trick. Is it working for you?