How much network latency is “typical” for east – west coast USA?

Speed of Light:

You are not going beat the speed of light as an interesting academic point. This link works out Stanford to Boston at ~40ms best possible time. When this person did the calculation he decided the internet operates at about “within a factor of two of the speed of light”, so there is about ~85ms transfer time.

TCP Window Size:
If you are having transfer speed issues you may need to increase the receiving window tcp size. You might also need to enable window scaling if this is a high bandwidth connection with high latency (Called a “Long Fat Pipe”). So if you are transferring a large file, you need to have a big enough receiving window to fill the pipe without having to wait for window updates. I went into some detail on how to calculate that in my answer Tuning an Elephant.

Geography and Latency:
A failing point of some CDNs (Content Distribtuion Networks) is that they equate latency and geography. Google did a lot of research with their network and found flaws in this, they published the results in the white paper Moving Beyond End-to-End Path Information to Optimize CDN Performance:

First, even though most clients are
served by a geographically nearby CDN
node, a sizeable fraction of clients
experience latencies several tens of
milliseconds higher than other clients
in the same region. Second, we find
that queueing delays often override
the benefits of a client interacting
with a nearby server.

BGP Peerings:
Also if you start to study BGP (core internet routing protocol) and how ISPs choose peerings, you will find it is often more about finances and politics, so you might not always get the ‘best’ route to certain geographic locations depending on your ISP. You can look at how your IP is connected to other ISPs (Autonomous Systems) using a looking glass router. You can also use a special whois service:

whois -h v4-peer.whois.cymru.com "69.59.196.212"
PEER_AS | IP               | AS Name
25899   | 69.59.196.212    | LSNET - LS Networks
32869   | 69.59.196.212    | SILVERSTAR-NET - Silver Star Telecom, LLC

It also fun to explore these as peerings with a gui tool like linkrank, it gives you a picture of the internet around you.