SQL Server Installation – What is the Installation Media Folder?

I am installing SQL Server 2008. I have installed .NET framework 3.5. Then I got folder SQL Server 2008 and performed following steps-

  1. I clicked configuration Tools.
  2. Then I clicked SQL Server Installation Center.
  3. I clicked “Installation” hyperlink on left side.
  4. Then I clicked “New SQL server stand-alone installation or add features to an existing installation”
  5. Then I got a window “Browse for SQL server Installation Media”

Which folder should I choose? Or is there any other method to install SQL Server?

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