How can I filter blog name?
The value is from get_option(‘blogname’), so you can filter pre_option_blogname: add_filter( ‘pre_option_blogname’, ‘wpse_78345_blogname’ ); function wpse_78345_blogname() { return ‘Haha!’; } Do not filter option_blogname. This is wrong: you are wasting time with that, because WordPress will parse the option cache for the stored result, and then you don’t even use it.