How can I make a search term redirect to a page
You could use the template_redirect hook. https://developer.wordpress.org/reference/hooks/template_redirect/ add_action(‘template_redirect’, ‘wpse410342_template_redirect’); function wpse410342_template_redirect() { if( !is_search() || is_admin() ) return; global $wp_query; if( ‘123456’ === $wp_query->get(‘s’) ) wp_redirect( get_permalink( get_page_by_title(‘Page Name’) ) ); } Using the page slug instead of name. wp_redirect( get_permalink( get_page_by_path(‘page-name’) ) );