If you embed a vimeo video at that size it hides the playback buttons, no magic involved.
EDIT-
to display a static thumb of a youtube video:
your video url:
http://www.youtube.com/watch?v=WQO-aOdJLiw
take the v= portion of the url to get the large thumb url:
http://img.youtube.com/vi/WQO-aOdJLiw/0.jpg
and the small thumb url:
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