Oracle SELECT TOP 10 records

You’ll need to put your current query in subquery as below :

SELECT * FROM (
  SELECT DISTINCT 
  APP_ID, 
  NAME, 
  STORAGE_GB, 
  HISTORY_CREATED, 
  TO_CHAR(HISTORY_DATE, 'DD.MM.YYYY') AS HISTORY_DATE  
  FROM HISTORY WHERE 
    STORAGE_GB IS NOT NULL AND 
      APP_ID NOT IN (SELECT APP_ID FROM HISTORY WHERE TO_CHAR(HISTORY_DATE, 'DD.MM.YYYY') ='06.02.2009')
  ORDER BY STORAGE_GB DESC )
WHERE ROWNUM <= 10

Oracle applies rownum to the result after it has been returned.
You need to filter the result after it has been returned, so a subquery is required. You can also use RANK() function to get Top-N results.

For performance try using NOT EXISTS in place of NOT IN. See this for more.