Parse Shortcodes in Theme’s Custom Field?

You can use the do_shortcode() function.

do_shortcode('[your-shortcode option1=foo option2=bar]');

Or in your case:

$price = get_post_meta($post->ID, '_price', true);

#Dynamically generate the plugin shortcode
$new_price = do_shortcode("[plugin-shortcode price=$price]");

Hope this helps you out!

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