plugin install wants ftp (chown and 755 not enough)

yes, of course i just figured it out.
chown = username
chgrp = www-data

in other words: chown -R username:www-data dir_containing_all_wordpress/

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Hata!: SQLSTATE[HY000] [1045] Access denied for user 'divattrend_liink'@'localhost' (using password: YES)