Use get_user_meta()
:
$original = get_user_meta(
$user->ID,
'purchase_history',
TRUE
);
echo $original . ' Pancake Breakfast 05/15/2005';
To update the value use update_user_meta()
:
update_user_meta(
$user->ID,
'purchase_history',
$original . 'Pancake Breakfast 05/15/2005'
);