Yes, you can. You can hook right into gettext. The example provided below changes Publish button:
add_filter( 'gettext', 'binda_change_publish_button', 10, 2 );
function binda_change_publish_button( $translation, $text ) {
//check if this is pizza add or edit page in administration
global $pagenow, $typenow;
if ( is_admin() && ( $pagenow == 'post-new.php' or $pagenow == 'post.php' ) && ( $typenow == 'your_post_type' or ( isset($_GET['post_type']) && $_GET['post_type'] == 'your_post_type') ) ) {
if ( $text == 'Publish' )
return 'Save My post type';
}
return $translation;
}
EDIT: Tried to change Aside to “Postranní” (in Czech) and it works without problem when using another filter gettext_with_context. See example below:
add_filter( 'gettext_with_context', 'binda_change_standart_format_name', 10, 2 );
function binda_change_standard_fromat_name( $translation, $text ) {
//check if this is pizza add or edit page in administration
global $pagenow, $typenow;
if ( is_admin() && ( $pagenow == 'post-new.php' or $pagenow == 'post.php' ) && ( $typenow == 'post' or ( isset($_GET['post_type']) && $_GET['post_type'] == 'post') ) ) {
if ( $text == 'Aside' )
return 'Postranní';
}
return $translation;
}