Content template when adding a new page

Use shortcodes with as many attributes as you want.

add_shortcode('custom-display-of-data', 'custom_display_of_data');

function custom_display_of_data($atts) {
    $atts = shortcode_atts(
        array(
            'foo' => false, // default foo is false
            'bar' => 'default bar', // default bar is string: default bar
            // define defaults for as many attributes you need
        ), $atts, 'custom-display-of-data' );
    // place your code here to return the content you want 
    // based on values of your attributes
    // and place it in a variable. (i use $output)
    return $output;
}

Now you can use [custom-display-of-data foo="my foo" bar="my bar"] inside your posts and it will echo the returned result of the function custom_display_of_data() with the attributes you passed. The only limitation is that you need to pass data as strings so, if you want to pass arrays or objects you might want to add them in json format and decode them in your function.

Remember that you need to return the output of the function, not echo it. If it’s not obvious, you should change the names of the shortcode, function and attributes to anything you like, but a good practice is to prefix the shortcode and the function name with something that ensures their uniqueness. If any plugin or theme uses the same function or declares the same shortcode as yours you will run into some php warnings.