jquery bookmark links

You must output the propper HTML to make it working.

Specifically, the href-attribute needs to contain the URL and the title separated with the | sign, like <a href="http://example.com/post-url|post-title" rel="shareit" ....

That will enable the script you’ve posted above use a concrete URL and title.

As I don’t know you PHP code from your theme I can not give any further hints on how to output the correct URL or title, but probably <?php the_permalink(); ?>|<?php the_title(); ?> might do it.

Take care, encodings do apply.