Let’s see how many use cases I can come up with in 20 seconds (grin)
- School and university sites where every student gets a blog
- Community sites (BuddyPress) where every member gets a blog (i.e. Dieting sites like SparkPeople.com)
- News organizations where the many personalities get a blog (i.e. CBS, CNN, etc.)
- Businesses trying to emulate the Etsy.com business model, where every site has a store plugin and paypal chained payments gateway
- Businesses trying to emulate wordpress.com where free blogs are offered and upgrades are available for a fee
- Businesses that create mini-sites for every affiliate product they promote, on an automated basis
- Businesses that offer website hosting as a service – instead of a raw hosting account, subscribers get a multisite account pre-configured as a CMS for their business vertical, with access to support and features not available via wordpress.com
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