ACF not showing
the_field() function shows the value and it doesn’t get/return anything. Like the_title() and other template tags starting with the_. It means that: This line prints the value and $hero variable is empty. $hero = the_field(‘hero_title’); This line prints only <h1> tags. echo ‘<h1>’.$hero.'</h1>’; What you want is: echo ‘<h1>’ . get_field(‘hero_title’) . ‘</h1>’;